How To Become a Successful Sales & Marketing Pro?

aaaSelling a product or an idea is not a cake walk, it involves some serious skills and techniques to make your sales go high and reach the targets.

Selling should be a perfect blend of art and skills because the customers are not looking just for simple information of your product. If the customer was looking for some general information about the product, he can easily read that from the product itself. But then where is your role as a sales man? This is where your knowledge of marketing courses comes to test and applicability.

Your role is to make your customer understand that how your product is better than all other products in the competition. Strategic Marketing Management gives you an exact sense of how to establish credibility such as they start trusting you and give their attention towards your explanation. Credibility and establishment of trust are the two most important factors in successful selling practices.
Each selling situation is different from other; you cannot use one single selling technique to all kinds of customer. Your selling techniques should be modified according to the type customer and your goals. Therefore, Sales training comes into application here and the most important factor that determines your success or failure is your ability to integrate your selling concepts and techniques in the situation and deal them accordingly.

It is very important to know your target customer and audience that generate demand for your product. Know your customer’s need and their behaviour and work on it as much as you can. Understand your target and work on it, there is no point of trying to selling marketing courses to a customer who is not in your target audience.

Just before you go in the field to sell your products, know your idea, your plan and study your product and then apply your knowledge that you have gained in your sales training. You should know about your product, more than anyone else, and also you should know about your competitor’s product and their inside and their drawbacks. This, without a doubt, will be a break through strategy for your selling and achieving your goals daily.

You may have excellent strategy to sell your product. You are all fired up to tell about your product. But, you have to remember that first you need to know their requirement and goal. Hence, first you should ask the customer about their requirement and what goals do they have in mind. Listen to them carefully, mould to product’s features in such a way that it caters their needs and clearly make them understand the exact picture according to their needs.

Selling is completely becomes a wastage of time when you give a very little importance to listening. It truly matters a lot to them if you listen to them really well. There might be a situation that they will say a lot, you have to pick your facts and address the problems accordingly. It’s just like you have a crack a nut without breaking the nut inside it. But if you have got your best way, you will hit the right spot and the nut will open clean. That’s how sale goes.

Establishing a good connection between you and a buyer is another important task in selling. Every business transaction takes place after a mutual connection or trust. It’s just that the customer should feel a connection with you and hence it should make him confortable enough to make a transaction with you. It’s not very difficult to connect with people, you just need to explain the things in most clear manner and communicate in such a way that it makes them comfortable.

Customers like to hear new things, new ideas, new features about the product and its performance, which makes it unique from the other products of same class or category. When they realize that the product has enough for them, that emotional trust and connection is made and then you are ready to make a sale.

This is a tough fact that most of the sales person fail to use it. You should have clear cut knowledge about the strengths of the product that makes It as an advantage over other products in the market. When you are able to convince your customer about the better points of your product which makes it good enough to buy, the customer feels the needs to buy the product and that’s the point where you make a successful sale.

It is very hard to understand the behaviour of the customer and diploma in marketing management gives a good insight about the customer behaviours. Sometimes you may meet a customer who is totally opposite to your behaviour or the product requirements. But, in reality, first you have to understand their nature, behaviour and needs. Then you will be on the same side as of your customer. Sooner you understand the mind-set of your customer, the sooner you will be able to get your deals done.

Thus, you need to understand a basic concept that today’s customer wants to know that how the product will help them to achieve their personal objectives and goals. If they feel that the product is good enough to cater their needs and it will help them in achieving their personal goals. That’s the point where they start taking you as their partner and this is how it makes way for a deal get done.

You can become successful by making your customer believe that how they can be successful by buying your product and how this product will effect and change their lives and why they should buy your product as compared to the competitors’ products. Thus, when you are able to handle all this situations effectively in a well-planned manner, you are not far away to become best sales person and achieving the targets of you and your organisation.

RMS training partner of Tata Institute of Social Sciences is also providing Strategic Marketing course with paid internship, The training is given by best faculty from the industry who is an expert and a corporate trainer at a reasonable cost. Classes are conducted only for 2 hours a day and special weekend batches for working professionals. Read More….

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The main areas of problems in India in case of vocational courses are following:

  1. There is a high rate of dropouts at the secondary level in India.
  2. Vocational education is offered to +1 and +2 grade only.
  3. Less number of vocational institutes in the country.
  4. Not an adequate number of training faculty.
  5. Lacking introduction of new sectors in vocational education and courses.
  6. Shortage of skilled teachers in the country.


Vocational education or skill-based education which enables students to acquire skills in a specific occupation or business. It is also known as Technical Education. Vocational education prepares individuals for jobs that are related to practical activities. In India, it is believed that education is the key to nation building. In a country like India where human resource is available in abundance, the need only is to provide a right path.


The aim of vocational courses is “EARN WHILE YOU LEARN.”


Vocational courses will be helpful in increasing the number of skilled workforce in the country which will lead to fast developing of the economy. To do this there must be proper training to be provided to them with proper equipment’s. in a country like India where there is a shortage of skilled workforce and has become the main reason for unemployment in the country there vocational education or the skill-based education will be very helpful in removing the unemployment from the economy. In India, vocational courses are of two types full time or part-time. Full-time training is mostly provided in Industrial Training Institute and part-time is provided at the board of State Technical Education but eventually, vocational education has been only successful in Industrial sector only and that only in engineering sector only.


Institutes like Tata Institute of Social Sciences have taken a right step in this regard, by

launching various Skill Development Programs. RMS based in Chandigarh provides graduate and post graduate programs and build management skills. It ensures that students are more employable and reach their true potential.


Following are the some of the courses offered by the government:

  1. UDAAN: It is a vocational education system designed for the students of the Northern region of India. Under this training is provided to them in sectors like IT, BPO and Retail. It is for 5 years.


  1. POLYTECHNIS: It is a 3 years diploma course in subjects such as engineering and computer science. The minimum eligibility for this course or training program is secondary level.


  1. PARVAAZ: The aim of this course is to provide training and develop skills of those students who are dropouts, left outs or minority students.

Vocational courses and education are at the developing stage in India and government are too focusing on it. The future of vocational courses looks very bright in the country as there is a lot of human resource in the country. The need is to make people aware of the need for these vocational courses moreover people are required to be told about the scope these skill development courses available.

There are few private institutes in India providing vocational education but these are not recognised by the government so the first step to being taken for development of the vocational education should be recognition given by the government to these private institutions.


There is no doubt that vocational education is the future of the of the country as it will remove the biggest hurdle in the development of the country which is unemployment so, in India vocational education is yet to be recognised properly but it will be huge helping hand in the development of the economy.  Continue reading….    


As the XII board exams of every student end he/she will start dreaming about how they are going to spend their summer holidays. Most of them plan to go on the trip and explore various places but in all this they are ignoring their career. One should not only spend all of his/her vacations having fun only but should also become concern about their career and should find some internships to get practical knowledge about their concerned stream.

8d25f2d3ed45c71d941493cd119a012c.jpgWHAT IS AN INTERNSHIP?

Internship means an opportunity given by an employer to students interested in gaining work experience from a particular industry they are interested in. Internships are mostly for 3-6 months.

Interns are supervised by professionals in the field.

Internships develop leadership skills and also helps to get along with the team raising the cooperation level.

Interns can view the workplace and get alongside with the professionals in chosen area and see if it matches expectations.

There are number of online web sites available where you can apply for the internship. LinkedIn, Internshala, Internmatch are some of the famous websites where you can apply for internships.

Another way of getting an internship is from the training and placements cells established at schools and colleges.

Benefits of internship:

Internship is very beneficial for students who still have to go to college as it will enhance their knowledge about their field and moreover it is helpful in deciding the which field we want to choose in their concerned stream like a commerce student can decide whether he wants to join field of marketing , finance , human resource management and operations.

  • Internships are helpful as they help students getting work experience before actually they go out to find the job.
  • It helps students to explore the path they want to choose in their career as it is helpful so they can choose further studies/courses according to their field of interest.
  • Internships help students in exploring the hidden talents in them and developing their skills.
  • It is also helpful from the financial point of view as in paid internships students will be able to handle their own expenses and will reduce their dependability on their parents.
  • Internship in a well reputed company will help the interns to get into a network of professionals in the field.
  • Internships help in gaining confidence and improves communication
  • Interns can also convert their internship into a job if the employer offers them so.
  • Internships are also helpful in boosting the CV of a student as skills and experience will add up.
  • As we know internships are for shorter period of time so it will act as a testing path for the career the one wishes to choose.
  • Internships are also beneficial when you are next time into an interview and will show your potential to next employer.

So rather than wasting the time of laptop playing games and watching movies all the time one should go out and find a path for their career.

To get an internship, you can contact us on



For most of us, there is no such thing as career for life. We continue to do a variety of jobs with different companies and across various industries throughout our professional lifecycle.Without a doubt qualification and experience is required to apply for a job, but today, most of the organizations desire skills that go beyond qualifications and experience.Every year more than 5, 00,000 students graduate in India but majority of them remain unemployable or take up jobs that is a mismatch with their qualification. Is it due to unemployment? The answer is NO. To find out the reason continue reading.

With the rise in competition among applicants to get the job of their choice, every candidate wants to edge out its competitor to emerge as the winner!Employers often require evidence of the skills that should be expressed during interview and during work.

Jobs come and go but the employability skills is the base on which the next job or career can be built.As the name suggest skills considered essential to become and remain employable. These are a set of skills that one must possess to remain effective during employment.

Read below the essential employability skills those recruiters seek in a job candidate.

1.Communication Skills

In every job posting, employers look for candidates with excellent communication skills. A strong communicator will be able to convey his thought, idea, message, suggestion, and opinion in an effective and professional way. Not to forget that active listening in an essential component of an effective communication skill.

2.Team Work

An organization is made up of people who are its most important resource. A candidate who is willing to join and become a part of the organizational team must be able to get along with others, sharing the workload with peers to accomplish a goal.

3.Interpersonal Skills

Skills we use in our day to day life, personal or professional, when we communicate or interact with people. Good interpersonal skills can make a real difference in making friends or getting chosen in an interview. Organizations benefit from people who are good at interpersonal skills as they are able to build rapport with their colleagues, clients, customers or vendors.

4.Emotional Intelligence

It is a mix of mental abilities and skill that helps one to manage self and working with others. A person high on emotional intelligence will overcome difficult situations, build better relations, keep emotions under control, express himself clearly at the right time, and avoid biased thinking.

5.Computer Literacy

The ability to work on a computer is an essential skill desired by nearly every organization. Irrespective of the background, a candidate must possess a working knowledge of MS Office to be able to perform his day to day task effectively.

6.Problem Solving Skills

At workplace or personal life, encountering a problem is common. Having a strong problem solving skills using reasoning, logic, creativity and experience can be a boost to one’s career.

There are other skills also such as leadership, willingness to learn, planning and organizing, presentation etc that are highly valued by employers.All these skills can be developed.None of these are beyond anyone’s reach. Employability skills do not require a formal qualification. A formal degree in academics is necessary but not sufficient to be able to get the right job and remain employed.

Still confused? Get oppeortunity to learn and be polished by joining 1 month Soft Skills Course with RMS Golden opportunity to get free career counseling from certified counselor, sessions by experts, practical exposure and confidence for public speaking.

Build your resume with none other but the best. Contact 9988970177 to fix an appointment.