Selling a product or an idea is not a cake walk, it involves some serious skills and techniques to make your sales go high and reach the targets.
Selling should be a perfect blend of art and skills because the customers are not looking just for simple information of your product. If the customer was looking for some general information about the product, he can easily read that from the product itself. But then where is your role as a sales man? This is where your knowledge of marketing courses comes to test and applicability.
Your role is to make your customer understand that how your product is better than all other products in the competition. Strategic Marketing Management gives you an exact sense of how to establish credibility such as they start trusting you and give their attention towards your explanation. Credibility and establishment of trust are the two most important factors in successful selling practices.
Each selling situation is different from other; you cannot use one single selling technique to all kinds of customer. Your selling techniques should be modified according to the type customer and your goals. Therefore, Sales training comes into application here and the most important factor that determines your success or failure is your ability to integrate your selling concepts and techniques in the situation and deal them accordingly.
KNOW YOUR TARGET CUSTOMER AND AUDIENCE:
It is very important to know your target customer and audience that generate demand for your product. Know your customer’s need and their behaviour and work on it as much as you can. Understand your target and work on it, there is no point of trying to selling marketing courses to a customer who is not in your target audience.
PLAN YOUR STRATEGY:
Just before you go in the field to sell your products, know your idea, your plan and study your product and then apply your knowledge that you have gained in your sales training. You should know about your product, more than anyone else, and also you should know about your competitor’s product and their inside and their drawbacks. This, without a doubt, will be a break through strategy for your selling and achieving your goals daily.
ASK AND THEN SELL:
You may have excellent strategy to sell your product. You are all fired up to tell about your product. But, you have to remember that first you need to know their requirement and goal. Hence, first you should ask the customer about their requirement and what goals do they have in mind. Listen to them carefully, mould to product’s features in such a way that it caters their needs and clearly make them understand the exact picture according to their needs.
BE A GOOD LISTENER:
Selling is completely becomes a wastage of time when you give a very little importance to listening. It truly matters a lot to them if you listen to them really well. There might be a situation that they will say a lot, you have to pick your facts and address the problems accordingly. It’s just like you have a crack a nut without breaking the nut inside it. But if you have got your best way, you will hit the right spot and the nut will open clean. That’s how sale goes.
MAKE A CONNECTION:
Establishing a good connection between you and a buyer is another important task in selling. Every business transaction takes place after a mutual connection or trust. It’s just that the customer should feel a connection with you and hence it should make him confortable enough to make a transaction with you. It’s not very difficult to connect with people, you just need to explain the things in most clear manner and communicate in such a way that it makes them comfortable.
Customers like to hear new things, new ideas, new features about the product and its performance, which makes it unique from the other products of same class or category. When they realize that the product has enough for them, that emotional trust and connection is made and then you are ready to make a sale.
KNOW YOUR STRENGTH:
This is a tough fact that most of the sales person fail to use it. You should have clear cut knowledge about the strengths of the product that makes It as an advantage over other products in the market. When you are able to convince your customer about the better points of your product which makes it good enough to buy, the customer feels the needs to buy the product and that’s the point where you make a successful sale.
UNDERSTAND THE SENTIMENTS OF THE CUSTOMER:
It is very hard to understand the behaviour of the customer and diploma in marketing management gives a good insight about the customer behaviours. Sometimes you may meet a customer who is totally opposite to your behaviour or the product requirements. But, in reality, first you have to understand their nature, behaviour and needs. Then you will be on the same side as of your customer. Sooner you understand the mind-set of your customer, the sooner you will be able to get your deals done.
Thus, you need to understand a basic concept that today’s customer wants to know that how the product will help them to achieve their personal objectives and goals. If they feel that the product is good enough to cater their needs and it will help them in achieving their personal goals. That’s the point where they start taking you as their partner and this is how it makes way for a deal get done.
You can become successful by making your customer believe that how they can be successful by buying your product and how this product will effect and change their lives and why they should buy your product as compared to the competitors’ products. Thus, when you are able to handle all this situations effectively in a well-planned manner, you are not far away to become best sales person and achieving the targets of you and your organisation.
RMS training partner of Tata Institute of Social Sciences is also providing Strategic Marketing course with paid internship, The training is given by best faculty from the industry who is an expert and a corporate trainer at a reasonable cost. Classes are conducted only for 2 hours a day and special weekend batches for working professionals. Read More….
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